Biofarm changes the sponsorship strategy

Biofarm changes the sponsorship strategy

After seven years of supporting Poznań basketball, Biofarm decided not to extend the sponsorship agreement with the Basket Poznań team. The decision has been motivated by the company's new sponsorship strategy.

- Our cooperation with Poznań basketball began seven years ago. Since then, together with players and fans, we cherished the successes of our team - said Patrycja Szwarczyńska-Brown, Human Resources Director at Biofarm - Throughout this entire period, we watched basketball develop in our region. It was a time of many successes. At the level of youth basketball, the players won one silver and five bronze medals, as well as the most important, gold medal at the "3x3" Polish Basketball Championship. We would like to thank the entire Basket team for these seven years of cooperation which have been so important to us - she added.

Biofarm was the title sponsor of the Basket Poznań team and supported also the junior team. For seven years, the company has invested over PLN 2.26 million in basketball in Poznań.